Objective

This is an example of a branding project I completed. To create a brand for a café with components including a logo, print ad, mobile ad, and ambience. Also, to apply AODA standards to the pieces.

Typography/Accessibility

Capital letters were used only in headers and lowercases were used in body texts. Also, tracking, leading, paragraph spacing, and font size were applied based on AODA standards. Ensuring readability in ads was a priority.

Colours

Contrasting colors were used to apply to AODA standards. Attention was paid to match the colors of the text, background, and the pictures used.

Process Work

I wanted to show my working process on the project in these slides including research, sketches, mood boards, digital drafts, and lastly the final design.